RE/MAX Real Estate (Central) launches unique and innovative new training program for realtors

Calgary’s RE/MAX Real Estate (Central) is not resting on its laurels as it continues to come up with unique and innovative programs to help its realtors be better at what they do.

Central, which been the top-producing single RE/MAX office in the world for 19 straight years, has launched its Engage Real Estate Training Program for its about 300 realtors – a practical and hands-on training initiative.

“We understand and we recognize that realtors need support and growth and we are here to support realtors,” said Joe Viani, manager of the Engage program.

“People call me the oldest young guy in the office. They’ve called me that for years because I’m a traditional realtor who learned by doing hard work but I am now having to fold in things like social media and some of these new tools. I’m kind of stuck in the middle. I know how it used to be done. I see how it is being done. And I’m trying to bring those two worlds together and give the information back to the realtors.”

Viani’s roots are in Calgary. The 38-year-old was born and raised in the city and went to St. Francis High School.

He was licenced as a realtor in 2000 but worked as an assistant for two years prior to that.

Viani’s experience spans all spectrums of the real estate industry from first-time homebuyers to multi-million dollar clients. He works both in Calgary and in the surrounding areas. Viani also works with a few homebuilders in the city for new home construction as well as the commercial real estate sector.

“The Engage program came about through conversations between myself, Nick (Profeta, office manager and Chief Happiness Officer at Central) and Pat (Hare, owner of Central),” said Viani. “What we realized and recognized is that we have the most powerful, most recognized, whatever you want to say, real estate brand.

“But we also realized there was a bit of a disconnect when it came to supporting certain types of realtors. If you were a producing realtor, and an experienced realtor, RE/MAX Central was the place to be. But there is another demographic portion of realtors that they could get there, they could be successful, but they just needed some guidance. So we said what can we do, how can we support the realtor?”

So the idea was to build a program that was as broad as possible to appeal to as many different areas of the real estate industry as possible and therefore realtors could join the program and pick and choose what is best for them.

The three key components of the Engage program are training, accountability or engagement, and lead generation.

“It’s hands-on, boots on the ground. How to sell real estate, how to be successful whether it’s dealing with a client or getting your own business, your own real estate practice set up. It’s really that practical stuff,” said Viani.

The program has 10 training modules over five weeks. One-on-one sessions are offered as well as special workshops on subjects such as social media use and business planning.

RE/MAX Central also recently completed construction on a new training room which is home to two 75-foot televisions, wired for sound and internet.

“Having a manager with a proven track record of success is something we wanted to offer the agents. The Engage program is built on three pillars: Education, Lead-Generation, and Engagement. Joe has the experience. He is able to lead by example and he can speak well on all three pillars,” said Profeta.  

Recently, RE/MAX Central announced it had brought on board local business coach and consultant Sue Styles to help individual realtors grow their business.

Styles, who operates her own company called Maximized Results, is a business coach for real estate professionals and a professional speaker and author.


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